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Easily accessible from Kyoto with the JR Pass, this hidden gem offers a grid-like castle town, fresh local cuisine born from crystal-clear springs, and a commitment to sustainable living.

About Ono City　－Pure Water and Castle Heritage－

Ono City in Fukui Prefecture is renowned for its pure water, situated in an inland basin encircled by mountains. These abundant springs have long been an essential part of local life and culture.

Standing at the heart of the city is Echizen Ono Castle, often referred to as “The Castle in the Sky.” Below its hilltop perch lies a historical castle town laid out in a grid pattern, featuring traditional buildings and temples that invite a leisurely stroll through Japan’s storied past.

With convenient access from Kyoto, Tokyo, or Kanazawa using the JR Pass, Ono is easy to reach for a day trip or overnight stay. Wander through the tranquil streets, soak in the serene mountain views, and discover a taste of authentic Japan—rooted in clear water and unspoiled nature.

Experience the Timeless Charm of a Historic Town

Ono City preserves an authentic historic town that embodies the spirit of old Japan. Wander along stone-paved streets lined with traditional houses and discover a cluster of temples that evoke a sense of nostalgia and solemnity. In particular, Teramachi Street offers a serene atmosphere where a row of temples creates a unique cultural ambiance, inviting you to connect with Japan’s ancient heritage.

Embrace Nature’s Splendor Through the Seasons

Surrounded by majestic mountains, Ono City offers breathtaking natural scenery all year round. From autumn to spring, a mystical sea of clouds often transforms the landscape into a “castle in the sky.” In spring, blossoms such as katakuri, cherry, shibazakura, and peach create a vibrant display, while summer brings lush greenery, autumn dazzles with brilliant foliage, and winter enchants with serene snowscapes. Enjoy scenic hikes or leisurely drives to fully appreciate the seasonal changes.

Pure Water and Rich Culinary Traditions

Ono City is blessed with pristine water sources—recognized in programs such as the “Water Town 100,” with spots like Oshouzu (selected among the “100 Best Waters”) and Hongan Spring (from the “Heisei 100 Best Waters”). This pure water underpins a thriving brewing culture seen in local sake and soy sauce production, as well as in regional dishes and traditional sweets. Stroll through the historic town and savor the culinary delights that reflect the bounty of these exceptional waters.

Brewing & Fermentation Culture + Local Gourmet

With Japanese sake recently recognized as an Intangible Cultural Heritage, Japan’s fermentation culture has gained worldwide attention.

In Ono City, traditional brewed and fermented products—such as sake, soy sauce, miso, and vinegar—have been handed down for generations, nurtured by the crystal-clear spring water that flows through its mountainous surroundings.

You’ll also find an array of local delicacies, from detchi yokan (a sweet azuki-bean jelly) and shoyu katsudon (pork cutlet rice bowl with soy sauce) to tonchan (a flavorful pork or beef offal dish), as well as convenient “one-hand gourmet” options perfect for strolling around town.

Additionally, “Ono Zairai Soba” is a must-try for lovers of buckwheat noodles.

Fukui Prefecture remains one of the few areas in Japan that continues to cultivate heirloom (zairai) buckwheat varieties, and Ono City’s local strain is especially renowned.

Because these seeds have not been subjected to modern hybridization, they retain a high level of genetic diversity, reflecting a commitment to sustainable farming in harmony with the natural environment.

This approach preserves the robust aroma, firm texture, and subtle sweetness that can only come from pure water and fertile soil—one taste, and you’ll never forget it.

Preserving Pristine Waters for Future Generations

Ono City is committed to safeguarding its rich water resources through a range of initiatives, including groundwater protection, conservation of upstream forests, and regular cleanup activities around its spring water sites. These efforts are a collaborative endeavor among the local government, citizens, and volunteer groups, ensuring that this precious water heritage is passed on to future generations.

How to Get to Ono City　—Convenient Rail Access—

《From Kyoto》

Kyoto Station → (Thunderbird Limited Express, approx. 50 min) → Tsuruga Station

Tsuruga Station → (Hapiline Fukui, approx. 30 min) → Fukui Station

Fukui Station → (JR Etsumi-Hoku Line, approx. 50–60 min) → Echizen-Ono Station

《From Tokyo》

 Tokyo Station → (Hokuriku Shinkansen, approx. 2.5–2.8 hrs) → Fukui Station

Fukui Station → (JR Etsumi-Hoku Line, approx. 50–60 min) → Echizen-Ono Station

《From Kanazawa》

 Kanazawa Station → (Hokuriku Shinkansen, approx. 25–30 min) → Fukui Station

Fukui Station → (JR Etsumi-Hoku Line, approx. 50–60 min) → Echizen-Ono Station

All of these routes are covered by the Japan Rail Pass (JR Pass), offering an economical and convenient way to travel. Upon arriving at Echizen-Ono Station, you’ll find coin lockers and a tourist information center, so you can start exploring right away. Sit back, relax, and enjoy the scenic countryside views on your journey.

 越前おおの観光ビューローで4月から一緒に働いてくれる方を募集しています。

〇バート社員

　業務内容：①観光案内所での窓口案内等業務（勤務場所：平成大野屋洋館）

　　　　　　②越前大野城での窓口案内等業務（勤務場所：越前大野城）

　　　　　　③土産物販売所での接客等業務（勤務場所：結楽座）

　　　　　　④体験施設二階蔵での接客業務（勤務場所：二階蔵）

　　　　　　⑤はいから茶屋での飲食調理および接客業務（勤務場所：平成大野屋洋館）

　時給：1,100円～1,100円

　募集人数：3名から5名

　勤務時間：勤務内容により異なる

　募集条件詳細：求人票

〇契約社員

　給与：200,000円/月

　業務内容：会社の管理運営・観光誘客・企画業務

　勤務時間：7.5時間（勤務場所及びにより異なる）

　休日：114日　

　賞与：有（実績により支給）

　その他：正社員への登用有り　

　募集人数：１～２名程度

　募集条件詳細：求人票

 令和７年４月１日より、越前おおの結ステーション駐車場において有料化の試験運用が開始されます。